Abbreviation | Ukie |
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Formation | 1989 |
Type | Trade association |
Purpose | Supporting the UK video game industry |
Location |
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Area served | United Kingdom |
Key people | Nick Poole (CEO) |
Website | ukie |
Formerly called |
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The Association for UK Interactive Entertainment (Ukie) is a non-profit trade association for the video game industry in the United Kingdom (UK). Ukie was founded in 1989 as the European Leisure Software Publishers Association (ELSPA), then changed to Entertainment and Leisure Software Publishers Association (ELSPA) in 2002, and to its current name in 2010.